Extracting Insight

24 05 2011

What is an insight?


Now that we are working on Task 2 called “Gaining Insight” which basically means putting in practice all that we have learnt during this semester. This Blog has been a web-presence reflection on that as well. There are many ideas, concepts, definitions and explanations of what insights are. However, point n° 7 on Extracting insight there were some tips on this which inspired me and helped me understand in a better way.

TIPS (From UTS, Design Seminar 1):

– An insight is something that you didn’t know before you started the research or you couldn’t have known without doing the research

– An insight is something that you did not expect to find out about the topic.

– A good insight helps you understand the topic in a new way

– A good insight helps you easily think of many opportunities to improve an experience


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